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Content & campaigns

Create and schedule a social media post

Build one campaign, tailor its channel variants, preview media, and keep publishing under review.

Available to members with Social Publisher access; scheduling or publishing requires an authorized destination and publish permission.
Watch the workflow

See it in Leado

Expected outcome

What you’ll achieve

  • A channel-specific social campaign with loaded media, verified previews, correct timezone, and explicit publishing status for every destination.
Before you start

What you’ll need

  • At least one connected social profile
  • Publish permission for the workspace
Step by step

Follow the workflow

  1. 1

    Open Social Publisher

    Go to Actions → Social Publisher and choose the create mode. Confirm the intended connected profiles.

  2. 2

    Select media

    Use the file selector or media library to choose an image or video. Check the crop, aspect ratio, file size, and visible preview for every destination.

  3. 3

    Write the campaign copy

    Add the hook, body, call to action, and destination link. Use per-platform copy where the audience or format requires it.

  4. 4

    Review the platform previews

    Confirm that media, line breaks, mentions, hashtags, and links render sensibly for each selected channel.

  5. 5

    Choose time and timezone

    Set the scheduled date and time, then verify the displayed timezone. Avoid accidental same-day scheduling caused by timezone assumptions.

  6. 6

    Save, approve, and publish

    Keep the campaign as a draft until the content owner approves it. Publish or schedule only after each destination is connected and the final preview is correct.

Quality check

Verify your work

  • The selected profiles belong to the intended brand
  • Media and final copy render correctly in every platform preview
  • After the scheduled time, each platform row shows a successful publish or a specific actionable failure
Troubleshooting

If something doesn’t look right

A profile is missing

Reconnect or authorize the destination in Settings, then reopen the campaign.

Media is absent from a preview

Reselect the uploaded file and verify its format, size, and platform aspect ratio.

A scheduled post fails

Open the per-platform status, correct the connection or content error, and retry only the failed destination.

Scope

Limitations and safeguards

Limit

Platform APIs differ in supported formats, link behavior, scheduling windows, and error reporting; a saved Leado campaign is not proof of external publication.

Good to know

Important notes

Note

A successful save is not the same as a successful platform publish. Check the per-platform status after the scheduled time.

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