We built MIT for ourselves first.

We were checking competitors manually

As marketers, we were constantly reviewing competitor ads, websites, newsletters, and organic activity by hand. It took time, it was messy, and it was hard to keep a clear view.

We built a tool to make the work easier

We started pulling those signals into one place so we could stop jumping between tabs and start seeing the market more clearly.

We improved it through daily use

Because we used it in real marketing work every day, we kept what created value and removed what did not. The product got sharper because it had to be useful in practice, not just look impressive.

Other marketers wanted access

Our marketing friends kept asking how we were moving so quickly and spotting things early. When they tested the tool themselves, they saw that it gave them real value too.

We made it public

That is why MIT exists as a product today. We wanted other teams to benefit from the same market view, speed, and clarity that had already become part of our own workflow.

Ein klarerer Blick auf den Markt, gebaut für schnellere Entscheidungen.

Beobachten Sie die Kanäle, die Ihre Kategorie wirklich prägen.

Sehen Sie, wie Teams Marktsichtbarkeit in bessere Umsetzung verwandeln.

Wählen Sie das Setup, das zu Ihrem Team und Markt passt.

We built MIT for ourselves first.

MIT grew out of real marketing work, not from a blank product idea.

We were checking competitors manually

We built a tool to make the work easier

We improved it through daily use

Other marketers wanted access

We made it public

From global names to the brands shaping your category.

See how the tool looks with your own market in view.